Mackman.ES is a spa and wellness future driven consultancy with a global network of resources and associates, dedicated to providing objective, intelligent and intuitive, leading-edge spa and wellness expertise.

Principal and Founder

Mia Mackman is the Principal and Founder of Mackman.ES. and the Managing Director of Spa and Wellness Consulting for HVS. Through an alliance with HVS, Mia leads the spa and wellness aspects of HVS’ consulting engagements, encompassing market studies, feasibility studies, strategic planning, valuation, and forecasting. Mia has predicted some of the leading shifts in the transition of the spa and wellness market since 2004. Known for her agility, leadership, and intuitive insight, she works with Fortune 500 companies, private clients, industry groups, and global networks. She is recognized for her unique ability to predict and identify future value propositions and how to navigate, and excel in a fast-changing market.

Based in Sedona, Arizona, consulting since 2001, Mia is the founder and president of the Arizona Spa & Wellness Association. She is an Official Visiting Judge at the World Spa & Wellness Awards. These awards are one of the leading honors in the industry. They acknowledge the excellence of care, service, and standards, aiming to inspire spas around the world, and serving to raise global industry standards. She is a member of the Global Spa and Wellness Careership Initiative, a Global Wellness Institute initiative that promotes industry growth and career development, serving as a Global Wellness Day U.S.A. Ambassador and helping spread a global message that has touched over 250 million people in over 90 countries at more than 3,000 different locations.

Mia contributes as an industry expert to international magazines, news organizations, business reports, and private club publications. She also participates in world academic studies, wellness tourism research and is a member of the Hotel Business Review Editorial Board for Hotel Executive. In her spare time, she enjoys riding her bike, hiking through the red rocks in Sedona and spending time with her two sons. She enjoys art, cooking, reading, travel and learning new things.

Expert View




Industry Insight

Reorganizing Spa Operations to Leverage Automation and Technology Hotel Business Review August 2017

Key Drivers of Hotel and Resort Profitability Hotel Business Reveiw July 2017

Tech Talk World Spa & Wellness May 2017

Arizona Spa & Wellness Insider’s Guide to Spas, 9-16

4 Values to Support Your Success Spa & Wellness Careers 10-16

Career Success Story Spa & Wellness Careers 9-16

Substance and Simplicity World Spa & Wellness 7-16

Why Hotels Should be Involved in GWD Part II Interview Hotel Executive 6-16

GWD Golf and Wellness Huffington Post 4-16

National Spa Franchises in Arizona Arizona Daily Star 10-15

National Franchises and Industry Growth Cronkite News 10-15

Zoom in Q&A with Mia Mackman Meetings Focus 8-15

Where do spas fit- Wellness or Medical Tourism Travel & Tour World 8-15

Phoenix, Scottsdale and Sedona Lead in Wellness Meetings Focus 8-15

The Future and Evolution of Lifestyle, Enjoy Beauty International Issue 4, ’15

Private Club Advisor, Featuring The Future of Club Wellness 1-15

Professional Spa & Wellness, Association Opens to the Public 10-14


Capitalizing on Arizona’s Spa and Wellness Arizona Business Magazine 2014

Forward to the Future, Expert View 2015 Professional Spa & Wellness 11-14

Private Club Advisor, Featuring Wellness Integration 11-14

Wellness Amenities & New Club Programming NCA 10-14

The Value of Multiculturalism Professional Spa & Wellness 6-14

International Travel Trends Feature; Enjoy Beauty International Issue 2, ’14

Technology Test Professional Spa & Wellness, London, UK 3-14

2014 Spa & Wellness Trends; Professional Spa & Wellness, London, UK 1-14

Expert Interviewee for the European Commission and WTO (ETC/UNWTO) Global Health, Wellness and Medical Tourism Study 11-13

Choosing Wellness: My Journey Professional S&W, London, UK 6-13

The Value of Associations; Professional Spa & Wellness, London, UK 12-13

Health, Tourism and Hospitality By M.Smith and L.Puczko, Chapter 41.Global Wellness in Sedona, Arizona+ Costa Rica Published by Taylor & Francis 2014

A Market in Transition; Professional Spa & Wellness, London, UK 3-13