This article examines the economic and technological impact we can expect in the coming years while balancing risk, maladaptive systems, and radical market movements. This article shares general and useful thoughts to assist those looking ahead and seeking to navigate the next wave of potent change in the hotel and resort spa market. Market Locus […]
Well-being is trust, belonging, physiological, emotional, and deeply spiritual. There are important modes of being well that occur socially and cooperatively. Experiencing societal uncertainties with the need for rapid adaption and change has magnified a widespread need to newly manage life, Self, and personal happiness. This article shares why and what you can do to […]
Lessons from 2008 The global impact of the Great Recession between 2007-2008 was extensive and significantly touched the lives of millions of people. In the hospitality industry, customary modes to manage the toll of the recession were often layoffs, budgetary cutbacks and business closures. We witnessed a widespread halt in spending, a slowdown in new development and […]
Spa and Wellness program structures fall into a wide range of performance categories and operating models. For hotels, there are multiple applications that include combinations of relaxation, well-being and treatment-based sessions. While some of the newest and popular trends include features centered on health and lifestyle; there are often wide gaps between drive, delivery, and […]
The original value and objectives associated with spa facilities and wellness programming have surpassed preconceived departmental importance. This article reveals how spa and wellness aspects are disseminated throughout the whole guest experience, and how wellness motivated design and construction elements complement property development, enhance marketability and engagement and is spurring new growth across the hospitality […]
This chart describes a 3-tier revenue hybrid model I have formulated to increase operational efficiency, lower staffing risks, and increase performance tracking. These components are broken down into three groups to diversify sales, service types and revenue. Tier 1: Manual Treatments and Services Manual Services traditionally represent 80% to 90% of a spas gross revenue. Associated […]
Growth in travel and tourism continues to rise in conjunction with intergenerational lifestyles, shifting values and increasing wellness keynotes. Every generation has unique preferences and imperatives that set them apart and stick. Accounting for nearly half of the population, Millennials and Generation Z have considerable weight in the market share.