Wellness and Hospitality Resilience in Economic Uncertainty

Lessons from 2008 The global impact of the Great Recession¬†between 2007-2008¬†was extensive and significantly touched the lives of millions of people. In the hospitality industry, customary modes to manage the toll of the recession were often layoffs, budgetary cutbacks and business closures. We witnessed a widespread halt in spending, a slowdown in new development and […]

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Mitigating Spa and Wellness Investment Risks

Spa and Wellness program structures fall into a wide range of performance categories and operating models. For hotels, there are multiple applications that include combinations of relaxation, well-being and treatment-based sessions. While some of the newest and popular trends include features centered on health and lifestyle; there are often wide gaps between drive, delivery, and […]

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Factors Driving Hotel Wellness, Asset Management and Revenue

The original value and objectives associated with spa facilities and wellness programming have surpassed preconceived departmental importance. This article reveals how spa and wellness aspects are disseminated throughout the whole guest experience, and how wellness motivated design and construction elements complement property development, enhance marketability and engagement and is spurring new growth across the hospitality […]

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3-Tier Operational Hybrid Model

This chart describes a 3-tier revenue hybrid model I have formulated to increase operational¬†efficiency, lower staffing risks, and increase performance tracking. These components are broken down into three groups to diversify sales, service types and revenue. Tier 1: Manual Treatments and Services Manual Services traditionally represent 80% to 90% of a spas gross revenue. Associated […]

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Building Intergenerational Spa and Wellness Programs and Loyalty

Growth in travel and tourism continues to rise in conjunction with intergenerational lifestyles, shifting values and increasing wellness keynotes. Every generation has unique preferences and imperatives that set them apart and stick. Accounting for nearly half of the population, Millennials and Generation Z have considerable weight in the market share.

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